CoSchedule streamlines the content creation cycle and shortens the learning curve of Content Marketing. Now you have time.
Full disclosure: If you happen to like this review and start using CoSchedule (by using our link), we at Real Life Counseling get a discount on the product, so you’re helping us out. We do not earn any commission from sales.
Content Marketing: What? and Why?
If you’re not familiar with Content Marketing, it’s a twofold practice that:
- Uses “content” (blog posts, social media posts, visuals, videos, etc.) to market your practice. A better word than “content” might be “media,” but you get the idea.
- Builds a content library on your digital property that you can eventually sell on its own.
This isn’t a post where I’ll claim to teach you Content Marketing, for that, check out CoSchedule’s blog and email series, as well as Copyblogger and QuickSprout. I practice Content Marketing, but I’m a counselor first.
Content Marketing is the perfect way for Counselors to advertise and build their practice for several reasons:
- It creates exposure in a virtual community which includes the general public, peer professionals, and educators; all of whom are potential referral sources or clients.
- It creates trust and familiarity before clients even step in your door; so you get a major head start on building the therapeutic alliance.
- When someone wants to make a referral for you, even if they haven’t been a client for you, every piece of content (or media) that you have created works like its own brochure for your practice.
But, I know you’re thinking that you “don’t have time” or that “managing a blog will be a headache.”
Enter CoSchedule: Now you have time for Content Marketing
That video gives you an idea how much time and frustration it can save you on the overall process of keeping up your blog (the primary tool in Content Marketing), but Garrett didn’t mention one of the best features: the super short learning-curve. I’m a techy by nature, but for those of you who aren’t, you’re absolutely going to LOVE CoScheule’s 3-minute tutorial. Of course, if you get distracted by the realization of just how powerful this product is, you’ll spend more than three minutes with it the first time you log in.
If you’re already convinced, right after you’ve done the tutorial, be sure to read their Ultimate Guide to Writing a Consistent Blog with a Content Marketing Editorial Calendar.
If you’re not convinced, at least download their free template calendars to get started on something.
Either way, CoSchedule is the #1 tool for counselors (or anyone, really) to start content marketing. It will save you time:
- Planning what content to create.
- Delegating tasks to your team (or creating a checklist for yourself).
- Promoting your content through social media.
- Becoming a consistent content creator, which leads to becoming an effective content marketer.
Save Time by Planning Content in CoSchedule
You’re a counselor, psychologist, certified coach, or social worker. No matter what, all of those titles mean that you went to school, and you probably have to do continuing education. You already have a small mountain of content waiting to be shown to your potential clients – and to prove to your peers that you’re worth sending clients to when their caseload is full, because you know what you’re talking about.
If you went to school, or have done continuing ed, you already have content. All you need is a planned way to drip it out.
- Gather up all of your class notes, presentations, and papers from school.
- Gather up any notes from continuing ed classes that you’ve done.
- Lay them out in CoSchedule as your draft posts.
After that, get new post ideas from your audience’s comments and questions. Become a teacher or mentor for your audience, not just a counselor.
Save Time Delegating with CoSchedule
If you’re a part of a group or have any staff who can help out with keeping fresh content on your site, CoSchedule offers a super easy way to delegate the work. Within each of those drafts you just created in your schedule, you can add tasks. Even if they’re just for yourself and not for your team, they’re a great way to make sure you hit all the main points of creating and promoting great content.
Once you have created or delegated the tasks, when ever your team logs into CoSchedule, they’ll see the tasks they need to do right on the dashboard.
Save Time Promoting your Content with CoSchedule
This was actually the selling point for me when I started using CoSchedule over at Parkside Church. CoSchedule’s social messaging tool is INSIDE of the WordPress post editor. You don’t have to go to another site or page, or have something like HootSuite (my previous solution) open in another tab. I won’t bad mouth HootSuite as a company or a product, because they are pretty cool. Just not as cool, or efficient, as CoSchedule (the product) andTodaymade (the company).
Of course, there are other products out there to help you post your blog content to social media. But CoSchedule is better than most of them just by being inside of WordPress, meaning you have less tabs or windows open while you’re working.
As for those options that work inside of WordPress (which are very few).
- It’s better than JetPack Publicize because you can share more than once, and with more than one type of post.
- It’s better than Next Script’s Social Network’s Auto Poster because it’s a lot easier to use.
- It’s better than Social Media Auto Publish because it’s more flexible.
- It’s better than any free plugin because it’s up to date, it actually works, and it’s well supported.
From the same place that you write your blog posts, you can create and schedule as many social media posts as you want, for as many social networks as you want, as many times as you want. If you read The Total Guide to Sharing Content on Social Media More than Once, you’ll understand the rationale for doing things this way. My personal style is to promote a new blog post on at least two networks once every 8 days for 11 weeks. This gives each blog post 3 months of publicity and keeps my social media streams full. CoSchedule even integrates with Buffer to allow you to schedule your posts for maximum exposure based on your audience’s activity on a given social network.
Using CoSchedule, it takes me about 15 minutes to schedule 3 months worth of social media posts to promote a blog post.
The Team at Todaymade is Small and Phenomenal
As I mentioned above, I used to use HootSuite for my church’s content promotion and social sharing. But HootSuite is an enterprise level company with a HUGE team. Whenever I had questions for them, I’m not sure if I ever interacted with the same person twice. I’ve had several interactions with Todaymade for feature requests or other random questions, and at least half the time it was Garrett himself (the founder/CEO) that responded. Where else in the tech space can you get that sort of personal attention. Admittedly, if they grow as fast as I hope they do, Garrett will probably respond to fewer and fewer feature requests and silly questions from people like me. But that initial experience has made me a major fan of the company.
All that, and I haven’t even scratched the surface
In this review, I have only mentioned what have been the stand out features and selling points for me personally. For you or the decision makers in your group or practice, it may be something entirely different. But CoSchedule is capable of MUCH more than I have discussed here. Even if I committed to updating this review on a regular basis I could not cover all of the features. But I am solid proof of the benefits that this solution offers. If you’re seriously interested in doing this thing called content marketing, head over to CoSchedule’s site and look over what they have to offer, you’ll be blown away.
Full disclosure: If you happen to like this review and start using CoSchedule (by using our link), we at Real Life Counseling Ministries get a discount on the product, so you’re helping us out. We do not earn any commission from sales.